Let’s marry effective marketing strategies with a personable touch.
Make it stand out
When it comes to selling your home, I don’t take shortcuts—and I definitely don’t take it lightly. With years of marketing, photography, and staging experience under my belt, I bring a full toolkit to every listing. But beyond the strategy and visuals, I care deeply about the people behind the home. Your story matters. Your timeline matters. And your peace of mind matters. My job is to make sure your home shines while you feel informed, supported, and in control from start to finish.
Make it stand out
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Every home—and homeowner—is different. We’ll start with a listing appointment where I learn about your timeline, your goals, and what makes your home special. This is also where I walk you through the process, answer any questions, and get a game plan in motion. It’s also the time to decide if we are a good fit to work together or not!
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From small touch-ups to bigger projects, I’ll guide you on what’s worth doing and what’s not. I’ll help stage and style with intention—keeping your home’s story, personality, and neighborhood appeal front and center. I can even bring in trusted vendors if needed.
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This is where I shine. I’ll personally photograph and film your home to highlight its best angles, then design a custom marketing campaign that includes social media, email, printed mailers, and online exposure. It’s not just a listing—it’s a launch. And every marketing campaign will be tailored to you and your needs.
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Once everything’s polished and ready, your listing goes live. I’ll handle all the showing coordination, questions, and interest so you can focus on your next chapter. You’ll always know what’s happening, because I believe in proactive, transparent communication.
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Offers are exciting—but they can also feel overwhelming. I’m here to walk you through each one, explain the terms, and negotiate fiercely on your behalf. My goal? Get you the strongest possible deal based on YOUR needs with the least amount of stress.
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Even after the papers are signed and keys are handed off, I’m still in your corner. Whether it’s helping you get settled somewhere new, navigating your next move, or just staying in touch—I believe in relationships, not one-time transactions.
A Story I’m Proud of
Napavine, WA
Not Settling for Less
I winced when my client told me what she hoped her property was worth. “I’ll do my research, but I gotta tell you, I’m not certain we will be able to list your property that high.”
Sure enough, every comp I checked confirmed what I feared. I came back with a number $100k lower than my client’s hopes. Disappointed, she decided not to list her property. But at the last minute, I had a hunch. “Let me check on a couple of more things, but don’t get your hopes up. I really don’t want to underdeliver on this,” I said before hanging up.
One of the things I’ve always prided myself on is that if I don’t have the answer, I will contact someone who does and consult with those who have more experience than I do to double check my work.
Wow, was I glad I did. At first, the two agents I consulted with confirmed what I feared - the value was much lower than my client hoped. But I decided to make one more call at the suggestion of my cubicle-mate: “Call Joe. He does a lot of work down in that area.” I called the agent, who directed me to another agent, who gave me the information I was hoping to find: this parcel could have desirable development potential and have more value than it seemed at first glance. I dove into the research, calling this agent multiple times over, calling and visiting the City in person (pretty sure the City Planner doesn’t ever want to see my number pop up on his phone again). I looked up zoning codes, water and sewer connectors, density requirements - you name it! I was beaming when I called my client a week and a half later, “I think we should list at $275k” - $50k higher than she was hoping for.
We scrambled to get the listing in order, hiring a professional drone photographer to highlight the property in the best light possible. I had a strategy for marketing all in order, taking fliers to local developers and our sister brokerage on day one of listing. By the time I reached the first potential buyer - only 3 hours later after listing - he greeted me by saying that he’d already placed an offer. A couple hours after that, I had other agents calling to say they would be placing competitive offers as well.
Long story short, my client and I had to navigate multiple offers, assessing the low-offer, the offer with a feasibility contingency, and the offer with special requests. Phone call after phone call was made, negotiating back and forth with the bids, and ensuring my client had all of the information to make the best choice possible for herself.
It was one heck of a roller coaster ride, but we made it through in one piece and closed on terms beneficial to my client in a way that set the next phase of her life up for success. It was a huge learning opportunity for me, as well as a lesson in trusting my gut and being reminded of the true reward of this business: advocating for clients to give them their best chance at success.